Public Relations Manager

Your  mission :

At Too Good To Go, the public relations team has always been strategic to raise awareness of our company with a press coverage of 2000 clippings per year and successful projects being accomplished (Le Pacte, Le Réseau des Villes Anti-gaspi, Mon école Anti-gaspi). We want to keep the medias’ attention to make sure that Too Good To Go stays a top of mind company when it comes to food waste, climate and sustainable companies with a social impact. We also want to challenge the food ecosystem (industrials, partners, politics…) and the educational system to build a better world that is more sustainable, always through an unifying approach (federate is our motto). 

We are thus looking for an experienced, dedicated and enthusiastic public relations manager, who will report to our Head of Marketing and manage a team of 4 people : 1 press relation specialist and 3 autonomous project managers.

Your responsibilities

• Press Relation management 
  • Build and implement press relation strategy in accordance with the marketing team
  • Create press relation campaigns and relevant content (press releases, polls, infographics, studies) 
  • Identify opportunities to share our mission with the public (and newsjacking) 
  • Create press relation brand messaging 
  • Train spokespersons 
  • Overview all media inquiries (TV, radio, web, press) and interviews/TV shoots logistics 
  • Analyse the impact of the press relation strategy to continuously improve content and action plans
  • Benchmark competition and other food-related campaigns
  • Manage press relation specialist : As a manager, you invest in the team’s growth to make sure they become expert, keep a strong ownership and focus.
• Project management
  • Drive successfully with 3 autonomous project managers 3 strategic and impactful projects aiming at reducing food waste : Le Pacte, Le Réseau des Villes Anti-gaspi, Mon école Anti-gaspi
  • Challenge project managers on their operations in order to raise the bar, creating synergies with other TGTG departments and making sure the projects shine externally (consumers, professionals, politics)
  • Monitor project in a measurable way and trying to create links with our TGTG app (for professionals and consumers)
  • Create fresh press stories with these project that resonate in the medias
• Campaign management
  • Create, lead and evaluate marketing campaigns, in a transverse way with the local marketing team
  • Manage partners / agencies in association with the Head of Marketing when they are needed for these campaigns
  • Set up KPIs to evaluate a campaign’s successes and learnings 

• Strong experience in Press Relations as per described in the mission above
• You have an experience managing a team
• A successful track record of managing PR campaigns (from creation to evaluation) 
• A strong network of journalists and key opinion leaders 
• Strong project management skills
• An analytical and target-oriented mindset with highly structured approach to project execution with a positive, flexible mindset
• Creative while being rigorous is part of your DNA : you like to get things done well. 
• An experience in managing Public Affairs is a plus
• You love working in a team
• Perfect French speaking and writing skills are mandatory
• Good English speaking and writing skills. English is the spoken language in the global marketing team.
• Your open-minded personality and your strong ability to form relations will easily make you an ambassador of our brand and a network builder
• We operate in a culture of team players: communicate regularly on project timelines, deliverables, and be comfortable giving and receiving feedback

Values

• A true passion for sustainability and fighting food waste is a MUST - you know that food waste is a big beast to fight and that we can do it only if we fight together as Waste Warriors with no ego.
• You care, always look out for our consumers, our partners and colleagues. Caring is also about the way we do business. You do the right thing and eager to make yourself and people grow
• You want to raise the bar, we have sky-high expectations and we shoot to exceed them. This means taking big bets and demanding excellence from ourselves and others. We always push for more. Every single time. You work smart, smash barriers and elevate one another.
• You know how to keep it simple: our ambitions are bold but our solutions are simple. We want to keep it that way. You only see solutions and know how to break problems into smaller bits.
• You want to be part of building a legacy: we’re doing big things and we know it. We have an incredible opportunity to inspire the world and we’re proud of the change we’re driving. This place is special and we enjoy being part of the ride every day.

What do we offer?

• Being part of an exciting scale up with a strong mission, full of passion and with the ambition to change the world (and yeah, we mean that last part as well!)
• The experience of being part of a great team, local and international, working closely across functions and countries.
• Independence and influence with a high mandate level and being close to the decision making.
• Space to develop your ideas and your career in a multicultural team, in a fast growth company.
• Central location in Paris.
• A unique, challenging and fun place to work.

How to apply:

• We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
• Submit your CV and Cover letter 
• Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.