The job in a nutshell?
We are looking for a Growth manager to join our Marketing team in Bordeaux. On a daily basis, you will be involved in:
- Designing, implementing and optimising acquisition
- Developing the various lead generation channels and deploying inbound and outbound strategies
- Designing and implementing funnel optimisation strategies
- Strengthening the brand through visibility tactics
What you will do?
Main responsibilities
You will lead campaigns to increase the number of users and pony Angels. You will be in charge of identifying, developing & optimising growth channels to drive acquisition and revenue :
- Design and implement funnel optimisation strategies
- Design and implement lead generation strategies: new initiatives to attract prospects and convert leads, testing new approaches to capture existing demand
- Design and implement online marketing campaigns: emailing campaigns, search, CRM, display, native advertising, social media, content development and optimisation, advertising, etc
- Define and implement creative promotions strategies to be spread through viral marketing, or word-of-mouth
- Run special acquisition-related projects in coordination with the Product team
- Participate in the commercial strategy in coordination with the Sales account manager and the Product manager
- Recommend and manage A/B testing
You will be in charge of analysing campaign performances, marketing data, and user feedback (campaign results, conversion rates, traffic, etc.), and building reports to help shape future marketing strategies.
You will be working closely with other teams to share ideas, and feedback & present results.