ABM Manager

• Help identify, evaluate, map and update regularly the target account list of each of Deepki’s markets in Europe and beyond
• Assess the potential revenue and market size for each target sub-segment in order to help prioritize and coordinate future marketing, SDR and sales efforts
• Coordinate account mapping and penetration strategy for our tier 1 prospects
• Ideate and execute the strategy for dedicated multichannel campaigns to attract subsets of target accounts through a mix of helpful content and other calls-to-action
• Work with our Content team to develop content distribution plans across marketing channels (social networks, paid ads, blog, display, web and email) that lead to pipeline acceleration in our ABM campaigns.
• Continually monitor and iterate on campaign efforts after launch to optimize and drive incremental leads.
• Continue building ABM strategy and innovate on account-based practices within Deepki
• Evaluate new technologies and add-on applications to improve and optimize performance.

• Passion for the environmental transition
• Belief in Deepki’s values – Impact / Customer satisfaction / Benevolence and good will / Freedom and responsibility
• Analytical skills to help refine ICPs and iterate on a prioritized target list for the SDR, sales & marketing teams to focus on
• Good understanding of account mapping and how to spot relevant key decision makers and influencers in enterprise companies
• Experience in CRM and marketing automation systems (e.g. Salesforce, HubSpot) and integrating those systems with other technologies
• A natural curiosity and skepticism, helping lead you to experiments and tests in the name of improvement
• A tireless positive attitude
• Great attention to detail and project management skills. This role requires balancing many initiatives together
• Strong communication skills

Bonus

• 1 + years of experience, working in International Enterprise SaaS / Software environments
• Previous experience in ABM would be a huge plus
• Experience in Real Estate and / or ESG
• Experience in hyper-growth environments